Which step is NOT part of effective event planning?

Conducting market research is not typically considered a step in effective event planning, especially when compared to the more immediate and practical steps involved. Defining objectives focuses on what the event aims to achieve, which is crucial for guiding all planning processes. Securing a venue is essential, as the location impacts the logistics, budget, and overall success of the event. Coordinating logistics involves managing the details related to the event setup, such as transportation, catering, and equipment, which are all foundational tasks.

On the other hand, while conducting market research can provide valuable insights into audience preferences and trends, it is generally seen as a broader, preliminary activity that may apply to event strategy or marketing but is not a core step within the actual planning process of an event. Therefore, it can be viewed as less directly relevant to the immediate tasks required for effective event execution.